Wednesday, 2 November 2011

Analysing new album/single advertisements

I decided to look at three different advertisements for new albums/singles.  I thought that this would be beneficial so that it would broaden my ideas and to see what features are key to include e.g. release date.

The first advertisement that I looked at was for the release of The Progidy's new album titled 'Invaders Must Die'.  At a first glance, I can see that the designer has made a direct relationship between the title of the album and what is graphically present. The text used  connotes aggression and reflects the type of music that The Progidy create and release.  The colours are simple which allows the text to stand out from the graphic image in the background.  The image is black and white aside from the bottom part which links with the same colour of the text.  This is significant, dennoting the comparison to the image and text.  The main image is of warcraft which relates to the title 'invaders must die'.  This can suggest what type of music will be involved in the album.  The designer has been careful in creating this advertisement as they have used a different font for the smaller text so that it is easier to read.  This will allow the target audience to capture all of the information needed in order to persuade them to buy the album.  Overall, I believe this advertisement is successful as it states clearly that it is a no.1 album which will encourage people to buy it.





I decided to look at this second advertisement of Kids In Glass Houses as it is displayed on the internet which is different to the layout of a magazine advertisement.  In the background image is a faint edited coloured shot of the band itself.  This allows the target audience to connect to the band itself as well as to establish a relation between the people and the album.  The dominant part of the advertisement is the title of the album, 'DIRT'.  Cleverly, the creators of the album artwork have juxtoposed the title to the image and way it is presented.  The word is written out in bright, colourful flowers which is not what is expected of 'dirt'.  In this advertisement a release date is included at the bottom, the same way The Progidy have advertised the release date.  It is clear and easy to read.  The majority of the text used is in captials with large, bold fonts making it stand out and easily capture the audience that it is being advertised to.


Personally I like this third design for Mr Hudson's new album the most as I like the use of graphic effects.  I think that it is an interesting design which many other people of the artists' target audience may think.  The image of the artist looking at the camera is significant as it looks as if he is looking in to the eyes of the audience.  This will make the audience want to read the rest of the advertisement as it is a capturing technique.  The colour used is futuristic which is also interesting. This advert differs from the advert of Kids In Glass Houses as the name of the artist is bigger than the album name.  I think that it is better for artists that aren't as well known to have their name bigger than the album name so that the audience that will see it will remember the name of the upcoming artist.

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